ALISON HOWLETT
executive producer
What I offer.
After two decades in the creative industry, I can genuinely say my production journey is unique.
I have worked in Boston, San Francisco, New York City and Sydney, Australia (g'day!) I have produced commercials (tv/radio/print), branded content (social) and live events (experiential).
My projects were with global brands for top agencies and often include celebrity talent.
Bringing my deep understanding of both commercial AND experiential production, I manage 360 campaigns with seasoned leadership, client services and creative insight (all with a sense of humor!)
What I have produced.
How it all started.
I grew up in the suburbs of Boston, attended Bentley University for Business Communications and then moved to the Italian neighborhood; the North End. After a fabulous year and an excessive amount of cannolis, my best friend and I decided to enjoy one more epic summer before "getting a real job" so we hopped the Hy-Line ferry to wait tables on Nantucket. Then, we packed the car, drove across country and moved to San Francisco. Upon arrival, I quickly secured a temp job that happened to be at an creative agency... and there began my career in advertising.
In San Francisco, I worked for two global agencies, JWT and Y&R as a print producer, then decided to make the move to New York City in July 2001 (see below) and landed a job at Deutsch NY.
How it's all going.
I lived and worked in NYC for 10 years, until moving to Sydney in 2011 with my husband (yep, an Aussie bloke I met at Deutsch!) While down under, I transferred my production skills to the live events space, creating a variety of large-scale music, sports and entertainment experiences.
However, NYC was calling us back! So, we headed back to Brooklyn (Carroll Gardens) in 2015 and I was hired as the Head of Production at PepsiCo's in-house content studio producing some of my most notable work for Pepsi, Lay's, Mountain DEW, Tostitos and Pure Leaf. I worked with world-renowned directors, production companies and celebrities, including Jimmy Fallon, Tony Bennett, Cindy Crawford, Alexander Wang, Dale Earnhardt, Kyrie Irving and J. Balvin.
In 2020, early days of the pandemic, we left Brooklyn and moved to Portland, Maine - closer to family and the beach - and I launched an LLC to contract production jobs direct to brands and agencies. I named the company, Fillmore & Geary, after the cross streets in San Francisco where my career first began (and after my favorite music venue on that corner, The Fillmore!) Since then, I have produced commercials, content and live events for some amazing brands and created experiences at Cannes Lions, Art Basel, CES, FormulaDrift and ComplexCon.
Clients include: Pepsi, Rockstar Energy, Lay's, Anheuser-Busch, Tylenol, Imodium, Bank of America, Bayer, P&G, Google Chrome, Pixel, Paramount+, Tubi, David Yurman, Mullen Automotive, Volkswagen, Lincoln Mercury, Rutgers, Cornell, City of NY, Mount Sinai, The Michael J. Fox Foundation
What people say.
I've worked with a variety of talent, personalities, brands and agencies. Each project has been remarkably inspiring and demanding. The passionate clients, colleagues and vendors I've partnered with have greatly contributed to my successes. And I continue to learn and grow from those partnerships and new ones to come.
Agencies include: JWT, Y&R, Deutsch, FremantleMedia, PepsiCo Studio, cievents, SET Creative, Lippe Taylor, ATTN, The ID Agency, Amplify, INVNT